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We have such a small increment of time to catch to attention of an audience member and there are some tools that can help. Wordsmithing the proper headline or subject line can make all the difference. In this episode we explores ways that we have use these tools and how to adapt them for your audience.
Useful Book — Advertising Headlines That Make You Rich
Here are a few random examples of magazine cover headlines from a recent trip to the newsstand: MAGAZINE HEADLINE&MAGAZINE PROVEN HEADLINE FROM THIS BOOK How to Get Air Travel Moving Again ~Newsweek “How to Win Friends and Influence People” 10 Things You’re Not Supposed to Do! ~MacAddict “10 Ways to Beat the High Cost of Living” Secrets to a Sexy Body ~Marie Claire “The Secret of Making People Like You” 7 Signs You’re Failing as a Manager ~Sales & Marketing Management “Do You Recognize These 7 Early Warning Signs of High Blood Pressure?” Give Us 5 Minutes and We’ll Give You A Bikini Body ~Shape “Give Me Five Days — And I’ll Give You The Secret of Learning Any Subject!”
Garfinkel, David. Advertising Headlines That Make You Rich (Kindle Locations 200-215). Morgan James Publishing. Kindle Edition.
- Headliners that grow and keep audiences
- Thousands now use this tool.
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