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The Lever That Moves The Numbers “Reciprocity”
Secrets Of Building Reciprocity
rec·i·proc·i·ty, noun, The practice of exchanging things with others for mutual benefit,
The key here is not to expect the mutual part up front. Think of yourself like a farmer. Your planting seeds. It’s going to take patients.
Good reciprocity is not “scratch my back and I will scratch yours”. It is authentic, no-strings-attached, appreciation.
Make the effort to get out in front of your audience.
Be a good listener. “Story of the plates” (Share on social media) (James Anderson)
Don’t make what people don’t want.
Doesn’t mean your taking everyone’s advice.
Make it easy for people to react, comment, and review.
Your Story
Give away your secrets. Some of the most avid collectors or purchasers of pottery are potters.
How many people buy a cook book from a cook they don’t know.
Share your pains and gains. People love to see behind the curtain.
Customer Profile
Build customer profiles to help you target those that buy your work and encourage those that just follow to become owners.
Inexpensive Extras
Thank you notes. “Gratitude”
Story Cards. Stick in a card that tells the short story of how you emerged as an artist.
Take pictures of how to use and display your piece.
Include a family receipt in a functional ware.
